2014年中国互联网舆情分析报告

摘要

2014年网络舆论热度下降，网民对体制的向心力有显著提升。政府着力化解互联网新型社会风险，微信成为治理重点。党报等主流媒体前进到移动互联网，以媒体融合引导舆论。在严厉打击网络谣言的同时，各地组织知名网友考察，做好网上统一战线工作。

关键词：微信 媒体融合 客户端 草根知识分子 舆情压力值

Abstract

In 2014，the popularity of Internet-based Public Opinion keeps decreasing，and the general public are more prone to acknowledge the position of government. On the one hand，government makes full effort to diminish the risks from internet-based society，and We-Chat becomes the focal point of government regulation. On the other hand，mainstream media start to extend their influence to the internet，and establish more platforms to channel internet-based public opinion. Furthermore，government agency took strong action against internet rumor，and organized famous internet opinion leaders in order to build internet-based united coalition.

Keywords：Mobile App Media Integration Public opinion pressure index We-Chat Grassroots Intellectual Elite

作者简介

祝华新，为人民网舆情监测室舆情分析师。

潘宇峰，为人民网舆情监测室舆情分析师。

单学刚，为人民网舆情监测室舆情分析师。